Fine art and music were my gateway
into the creative industry
I’m Dane, a Creative Director currently leading the creative vision and brand transformation at Windstar Cruises, a global cruise line. With a passion for storytelling and a diverse skill set, I specialize in crafting impactful experiences across branding, photo/video productions, social media, packaging, and trade shows. The challenge of wearing many hats fuels my drive to innovate and deliver exceptional results.Throughout my career, I’ve had the privilege of contributing to some of the world’s most iconic brands, including Netflix, Disney, WB, Fox, HBO, Sony, and more. My work is featured in retail giants like Target, Walmart, Hot Topic, Amazon, and countless other venues worldwide.
Beyond hospitality and retail, my expertise extends to UX/UI design, photo/video production, apparel, interior design, team building, project management, and marketing campaigns for industries such as entertainment, food & beverage, fashion, commercial real estate, and architecture. I take pride in creating stories and experiences that resonate, inspire, and leave a timeless impression.
RECENT PROJECTS
CREATIVE DIRECTION
BRANDING
PRE- TO POST-PRODUCTION
PRINT & DIGITAL CAMPAIGNS
MERCHANDISE & PACKAGING
PHOTO RETOUCHING
VIDEO EDITING
UI/UX
EXPERIENTIAL
ILLUSTRATION
FINE ART
MUSIC & SFX
TEAM BUILDING & TRAINING
PROJECT MANAGEMENT
Brandon Li
FILMMAKER & MACRO INFLUENCER @brandon_l_li
"I’ve worked with Dane for about a year on the video content for rebranding of Windstar Cruises. Throughout this complex and difficult process, he has remained calm with a clear vision. He is not only creative director, but has also been present to facilitate the physical production on-site and keep our shoots on track.
These photo/video shoots have been logistically difficult, requiring coordination of production crew, models, cruise ships and staff in international locations. Maintaining the initial brand vision while shepherding the production process is no simple task, yet Dane has managed to navigate it smoothly while maintaining good relations among all parties involved. He has been personable and engaging with the production crew and the crew and guests of Windstar’s cruises alike.
One important aspect of working with Dane is that he remains open to new ideas from creatives while ensuring consistency in the overall brand design. I always felt that my input was respected and considered. This results in video content that has character and personality while remaining inline with the overall branding.
Dane is also unafraid to advance an unconventional approach, even if met with initial resistance from the corporate side. New ideas are the lifeblood of good marketing, but they must be presented delicately to those who are still comfortable with the previous generation of thought. Dane is exceptionally skilled at threading that needle, gaining approval and advancing the look and feel of the company.
I have greatly enjoyed my time working with Dane and hope to have many more years of creating unique and exciting content under his vision."
The Loyal Subjects
SENIOR DESIGNER
Marcus & Millichap
SENIOR VICE PRESIDENT OF INVESTMENTS
"I had the privilege of working under Dane's leadership, and I can confidently say he's one of the most talented and inspiring creative directors l've encountered.
Dane possesses that rare blend of artistic vision, strategic thinking, and the ability to bring out the best in his team. His ability to translate complex ideas into visually stunning and effective campaigns was unmatched.
Whether it was developing a brand identity, crafting engaging content, or leading large-scale projects, Dane's attention to detail and innovative approach always set the bar high.
Beyond his technical skills, Dane fostered a collaborative and positive work environment. His mentorship helped me grow both creatively and professionally.
Any organization looking for a visionary leader who can elevate their creative output would be lucky to have Dane at the helm. I can't recommend him highly enough."
"I have been exposed to a variety of creative directors and designers through my work. While many have strong abilities in design and have the ability to produce quality content, few have the work ethic and business acumen to allow them to efficiently function within a larger organization. Dane not only has the ability to produce exceptional content and execute on a vision in a timely manner, but can do so while navigating the challenges of fast-paced business environments. Additionally, Dane's business acumen and experience arms him with the ability to communicate extremely effectively with associates and management allowing for a level of efficiently I have never seen between management and a creative team. I can confidently say that Dane's vision, creativity, and work ethic are the most significant factors contributing to our team's performance and success. Anyone looking for a business-minded well-spoken creative director who also can produce exceptional content would be extremely lucky to work with Dane."
